This portfolio management company wanted an online campaign that
would generate interest with potential clients. Having tried several design
and management firms, they were unhappy with the final results. IITI redeveloped the heavy front end retooling it to optimize the message
for delivery. A deep tracking system was embedded to provide the client with a rich understanding of the recipients' interests and to measure the effectiveness of the campaign.

Project Elements:

• Information Architecture
• Design
• Web Copy
• Tracking and analysis
• Email deployment and hosting