As web writers, our polished content is compelling and easy to read, professionally persuasive, search engine optimized and addresses your reader's needs. We deliver web content that supports smarter, more satisfying user experiences.

As content strategists, we’re creative problem-solvers who care about business results. People come to your web site to gather information and complete tasks. So it makes sense to figure out what your key audiences want to know and do before you start writing your content.

To help determine which content belongs on your web site, we :

  • Conduct a full content audit and/or content usability assessment of your current web site(s).
  • Facilitate key stakeholder interviews.
  • Conduct competitor site audits and assessments.
  • Gather and analyze available market and/or site research (as related to usability and site objectives and industry trends)

Content guidelines may include:

  • Summary of brand voice and messaging guidelines and how they will translate online
  • Consideration of your SEO strategy as related to copy development
  • Consideration of Web 2.0 features (e.g. blogs, RSS feeds, podcasts)
  • Web copywriting best practices

Engaging, actionable web site copy means qualified clicks, happier users and faster results. Our content documents include metadata, screen numbers and labels, and link instructions. They're also accompanied by detailed content inventories to keep track of it all.

For more information please email information (at symbol) iiti.ca
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